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JUST
DO IT
6
Film of the week
'Just Do It' conveys youth culture around the recent London Riots. Set in the edgy streets of south west London, 'Just Do It' depicts the impact of peer pressure in the space of five minutes.
The Producer, Natasha Ano based the story on events she had witnessed within her estate, drawing further inspiration from newspaper articles about gang culture. In order to paint a realistic and sympathetic film, both the producer and director Cynthia Duke made use of the youths within the local area during the research and casting of this film. This technique was used highly effectively as there was a sense of emotion and passion behind the acting.
The film follows the life of Jamal who is played by Sean Flores - fantasically
So far the film has recieved positive critical responses: writing in the Observer, Chanel Hill described it as "a refreshing, energetic, modern movie that documents urban teenagers' lives", while Greenshaw Times said it is "telling some truths about pressures teenage boys face in urban Britain today". 'It's one thing for highly professional journalists to applaud the film, but quite another for it to win the support of the people it claims to represent' claims both the director and producer. Ano, says that the main aim of the film was to represent those depicted within the film as a true reflection of young people in a similar predicament.
'Outstanding performance'
GHS Times
7
The soundtrack includes music from the grime duo Krept and Konan - who are becoming very sucessful with the release of their debut album Young Kingz which includes both tracks featured in this film. The first 'Young Kingz' featuring upcoming GeorgeThePoet.
Which is quite a deep and intellectual poem talking about the struggles young black boys face within society today, which fits quite neatly with the genre of the film and themes and issues portrayed. Secondly, don't waste my time - by Krept and Konan which is a more upbeat song also speaking
about money and the police. Overall the film gives young people the chance to see actively the consequences their actions have whether it was intentional or not.