Going back to the original question ' what have you learned from your audience feedback' - I have learned that the approach in which you conduct audience research is very significant as it is vital that you can gain an insight into what your audience truly expect and would like to see from a social realist product, plus, by doing so you can correct any errors you have made that you may not be able to see however your audience may.

Additionally, I have learned that criticism is essential as it aids development which can be highly effective if taken seriously and used positively to improve - this is why we used a number of media study students to preview our work then give us constructive criticism on what we could improve however as they were media study students they understood what our film was about also some had seen some elements of our research, planning and pre-production – which is why we also used people out of the media studies department and school so that we could get different opinions to make sure that our target audience actually understood the narrative. What we found was that older people tend to understand the narrative this could be due to life experience and knowledge as for younger teenagers they found it quite hard to understand a few elements of the film for instance the flashbacks at the beginning thus making it more obvious to us that the film would probably be more suited towards the ages 15+ or perhaps it was an issue of class or area of surrounding as the people we showed the film to based around Sutton and Carshalton were more likely to understand the flashbacks as a preview to something bad happening later on during the film but when we showed the film to people from Roehampton and Wandsworth they couldn't really understand and thought it was random thus suggesting perhaps our film might be for a more intelligent group that may understand the use of the flashbacks but apart from the flashbacks everyone we showed the film to understood the themes and issues raised within the film. We wanted our film to be educational and show people the penalty of peer pressure/gang culture which we feel that we achieved quite confidently.

From our audience feedback, I have learned that different forms of research provide different results for example at the very beginning of our project we used close ended questionnaires to gain an insight into what our target audience understood of social realism and whether they had seen existing media texts of our chosen genre. We chose to use close ended questionnaires as we wanted to use a quick method so that our audience could complete it without spending a lot of time however this method of audience research didn’t provide a substantial amount of quality data so that we could make a conclusion about what exactly our audience actually understood by social realism, it just gave us a tick box response. We then decided to follow a qualitative method of gathering data – focus groups and sit down interviews; we were in much favour of these methods as we could ask the audience directly what they meant by a response they had given or to get them to elaborate a point further which really helped us towards our final product.